In addition to outdoor activities, Aviemore boasts a vibrant town center with plenty of shops, restaurants, and pubs. Visitors can browse local boutiques for souvenirs and gifts, or enjoy a meal at one of the many restaurants offering local cuisine. Grampian Road, Aviemore's main thoroughfare, runs through the heart of the town and benefits from the hustle and bustle that can be found in the centre, and is also located approximately 30 miles south of Inverness.